HYBRID
APPROACH
The digital world creates a stimulating environment where distances are shortened, showing creations to millions has never been easier, and accessibility allows creatives to push boundaries.
However, hyper-fast consumption and the way that most platforms showcase items online take away the intrinsic values of a design, reducing it to a mere image among many.
COY creates a hybrid approach between: the physical world, with its eclectic influences, and the digital space that enables unrestricted access and reach.
EXPERIENCE DRIVEN
Although often abused as a term we strive for the utmost quality. We do so through our unique platform that enables our customers to get in contact with peculiar and clever designs while exploring in all freedom the world of quality-driven fashion.
We strongly believe in the added value that: physical location, craft and customer experience give to any product. We provide a space where the 'uniqueness' of the physical place is not lost and where values such as craftsmanship and savoir-faire are praised and fostered.
EMERGING DESIGNERS
We are searching the world over to find emerging talents that know how to express themselves without seeking to create something for what the market craves.
We look for creative, understated, ingenious creations with unique sense of style and elements – could be fabrics, motifs, silhouettes – found where the designer lives.
UNIQUE
BRANDS
We welcomed on our platform brands and boutiques that come from tradition, are quality-driven and have a physical presence in a given area in the world.
Working with COY allows the skeptics of the online world to truly feel at ease, as it is in COY DNA to preserve values and heritage while giving the chance to attract a new clientele that upholds the same principles.
"We act as a bridge between tradition and new influences. We operate with the upmost respect for the creations created, yet yearn to push boundaries; literally"
EXPLORE THE
WORLD
COYMagazine empowers users, designers and brands alike to become more visible to our demanding, curious and niche clientele.
Discover TOP TRENDS around the world, get exclusive access to EVENTS organised by the brands and explore unique STORIES. Milan, Paris, Singapore, New York are only a few of the 'locations' we are enabling. More to come very soon.
FOCUSED MARKETING EFFORTS
Network of 103 Influencers, with niche followers and an outreach of 200,000+ Social Media users
With many different nationalities and demographics involved, combined with the vastness of the digital world, we opted to implement a focused marketing effort through small/medium sized influencers.
We are working with users having 20,000 - 100,000+ active followers, to foster a dedicated clientele that shares COY values.
JOIN OUR
WAITLIST
HEADQUARTERS
MILAN, ITALY